Information for Local Businesses & Operators

Make the Most of Cruise Days

Outlined below are various methods to entice cruise customers to visit your business. We encourage you to think outside the box and try new, innovative approaches throughout the season. At the end of the season, we would love to learn what tips and tricks worked best for you!

Consider Accepting US Currency

The majority of our cruise tourists are from the United States. Regardless of whether you decide to accept US currency, it’s a good idea to stay on top of the current US-CAN exchange rate to help guests calculate the price of the items you sell.

Take Care of the Ship Crew

Don’t overlook the needs of the crew! In addition to souvenirs, they are on the lookout for everyday items, such as detergent and snacks, that can be quite costly on board the vessel.
Phone cards are also a popular item amongst both passengers and crew.

Enhance your Storefront to Tailor Cruise

Offering complimentary Wi-Fi is a surefire way to delight cruise guests! If your business provides this service, you should consider displaying a sign in your storefront. On days when cruise ships are in port, you might choose to create a customized welcome sign, adorn your entrance with balloons, or even host a live musician! A vibrant and lively storefront will attract cruise guests and locals alike.

Reevaluate your Product Offering
When packaging and selling your products, keep in mind that cruise passengers often have limited luggage space. Consider offering shipping for larger items. Visitors typically look for souvenirs that reflect their time in port, such as magnets, Newfoundland and Labrador–branded apparel, and local treats. Businesses should also be familiar with regulations on items that cannot be transported across borders.
Showcase Your Love for Corner Brook

Tourists are interested in visiting the best restaurants, purchasing the coolest souvenirs, and embracing the unique culture and history of our City when in Port. Be prepared to share all of your local favorites!

Share Your Special Events with Us

Did you know: CBPC staff provide the Captain with a list of events and other important information to announce prior to docking at the Port? We also have Cruise Information Officers dockside to assist passengers and crew and provide them with recommendations for their time in port!

General Information

Passengers and crew often inquire about locating various businesses and services. It’s beneficial to ensure your staff can provide directions from your location to nearby amenities like ATMs, grocery stores, liquor stores, shopping areas, post offices, and coffee shops.
Additionally, knowing directions to local attractions such as Captain Cook’s Lookout or the Corner Brook Stream Trail can enhance the visitor experience.

When providing directions to visitors, keep these tips inmind to ensure they find their way with ease:

  • Speak slowly and clearly.
  • Use identifiable landmarks as points of reference.
  • Incorporate visuals if possible to make it easier for visitors to locate a destination.
  • Provide an estimate of the distance and time required to reach the destination.
  • Consider the abilities of the visitors and suggest alternative transportation options if necessary.
  • Provide additional details, such as admission prices or operating hours, to enhance the visitor experience.

 

The Cruise Traveller

Cruise passenger interests vary significantly across Luxury, Expedition, and Contemporary segments, with each market drawn to distinct experiences. Luxury travellers often seek curated cultural experiences, premium amenities, and immersive shore excursions; Expedition guests are motivated by exploration, wildlife, science, and learning opportunities; while Contemporary cruisers tend to prioritize accessible destinations, entertainment, family-friendly activities, and value-driven experiences. The data presented is sourced from the Cruise Lines International Association (CLIA) Economic Impact Study (2019) and primarily reflects the Canada–New England itinerary.

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Main Source Markets:

United States & United Kingdom

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Traveller Average Age:

64 years

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Composition:

Affluential Couples, Multi-Generational Families

Join the Cruise Network Committee

The Cruise Network Committee serves as a collaborative forum for community representatives to come together, share information, and work collectively to enhance the cruise guest experience in Corner Brook. By fostering cooperation across local organizations and stakeholders, the committee helps maximize the social and economic benefits of cruise tourism for the region.

Through collaboration and shared expertise, the Cruise Network Committee plays a vital role in strengthening Corner Brook’s reputation as a premier cruise destination and supporting the sustainable growth of our tourism economy.

Stay in the Loop

Stay in the loop and never miss an update by subscribing to our mailing list! Our newsletter is your go-to source for last-minute changes, exciting opportunities, and all the latest happenings in the cruise industry within our community.

Cruise tourism through local lenses! Share your cruise-day photos and tag #CruiseCornerBrook for a chance to be featured on our social media.

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